Email Marketing

Much more than hitting send and far more intricate than open rates. Email marketing is a blend of creativity and strategic thinking, exactly the combination we love.

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Building your email list and providing quality content to it is a vital part of the digital marketing mix. It is the owned media that you have direct access to those who have signed up without having to rely on an algorithm to be seen or heard.

Delivering campaigns that get opened and get clicked is no easy business, and we have years of experience in knowing what works and what doesn't to drive the results you need. A space where design meets copy, peppered with clever calls to action, we create campaigns that deliver ROI and get you in front of your audience exactly where they expect to see you.

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Getting personal

Email can be personal, and you can tap into different data and part of the customer journey to tailor exactly how and when you communicate, something which is so powerful and transformative to your bottom line, as well as the relationships you build along the way.

We offer email marketing campaigns as standalone packages or build into a wider digital marketing strategy. We will work with you to find out what the best route to inbox is, and start to create campaigns based on data and insights.

More than a click of a button

However, the journey doesn't end when we have pressed send. We monitor and pivot campaigns based on real-time data and behaviour to craft campaigns and learn about your customers to tailor our approach.

Email marketing is the chance to get inside the inbox of your customers with clever and targeted messaging that is going to convert into sales and build customer relationships. We might build a few sequences depending on where customers are at and what business goals you want to achieve, but we will map those out and share them with you, utilising copy and creativity to catch eyes and draw attention.

We work with businesses that want more from email marketing. They are sick of sales messages and clickbait; they want genuine connections and conversions from customers that care about their brand. If that sounds like something you are on board with, get in touch and let's talk.

Having worked in the digital space for 20+ years each, both founders of sevenseven have worked on various marketing campaigns across traditional media through to the new digitally driven age for both blue chip and start-up businesses. This knowledge is taken into digital strategies and rolled out across media such as email marketing to show a real knowledge and intellect to the way our clients should approach customer communications.

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Our process

So much goes into a great email campaign, and we take our decades of experience, and combine that with market research to develop a strategy that will deliver.

We start with research and really dig into what you want to achieve and who those customers are. Strategic planning is a key part of this, alongside getting the infrastructure of the email campaigns right. We use things like automation and scheduling to deliver content into inboxes at exactly the right time, and that gives us scope to be reactive where we need to be as well.

It’s important that the content is timely and relevant, so we spend time making sure that what your brand is saying is in the right place at the right time, and that it will resonate with your audience.

We’re always GDPR compliant, and there is no funny business over here.

All activities are planned, agreed and scheduled in sync with our clients needs and sometimes outside of our clients needs if we feel it necessary. In short, we do all the work so you don’t have to worry about emails and scheduling and sending platforms and open rates. We’ll tell you what you need to know and keep you in the loop, without overwhelming you with jargon and deadlines.

Sometimes we say no

We won’t just say yes, if we feel email isn’t the correct platform for our clients we will say so and then build a strategy that is far more in keeping with what ‘will’ work for them.

We utilise the world’s leading email platforms and software to achieve greater email marketing results for you.

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Frequently Asked Questions

  1. Do you design one-off email campaigns?
    Yes. We can help whether you need a one-off email campaign or a series of emails as part of a larger email marketing strategy.

  2. Why choose sevenseven for our email marketing?
    Our team has over 20 years of experience planning, designing and building email marketing campaigns for startups and global businesses. We understand how to make a campaign successful and what it takes to deliver real results for you.

  3. Do you offer short term email campaigns?
    We do and we don't. In short, it depends on the project.

    We would much rather dig deeper into the meatier projects and get a handle on your business, learning with every new insight and utilising it to better the campaign. However, there are some exceptions.

  4. How do you build them into the wider strategy?
    Email marketing complements other channels and activities. You can either have a campaign that stands on its own two feet, or you can have one that is an offshoot of a web campaign, a competition, a social run, or anything that is in need of cross-channel support. It is a powerful tool, and we will show you just how powerful it can be.

  5. Is email marketing right for my business?
    Every business is different, but it would be a rare occasion we would advise against email marketing. If you want to connect with customers and reach them in their inboxes, then email marketing is the way to go. We have decades of experience between us and we have seen the email landscape grow and change, meaning we are very well-equipped to deliver campaigns that work for your business.

  6. What is a good CTR?
    How long is a piece of string? The thing is, it varies. When we set up your campaign, we will talk through your deliverables and what you want to achieve, along with looking at industry standards and averages to get a handle on what we would expect a campaign to deliver. We will keep you in the loop every step of the way.

If you want to find out more about CRO and how sevenseven can help, drop us a line here and we will get back to you.

What our clients think...

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"When I brief sevenseven for the design work, I don't have to go into too much detail, they understand us as a business which makes everything much smoother on a daily basis."
Lynne Rawlinson, Suresite
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"Awesome work from the team at sevenseven, they really captured my requirements for a diverse brand. I am delighted with the result and all the apparel the team have created."
Andrew Smith, Blackbeard Performance
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"The team at sevenseven really understood our requirements and captured the brand and guideline exactly to our specifications. Great work guys and look forward to the next project together."
Anthony Hayes, Bennett Jones
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