Katie Lamberg Sevenseven

Written by Katie Lamberg in Performance Marketing

Grow your business with 5 simple website optimisation tips

5 things to do to your website to help grow your business

Your website is a key asset to grow your business. We've put together 5 simple tips to help your website perform better and deliver the results and leads that will help your business grow and thrive.

Grow your business mobile first website design

1. Prioritise mobile-first

Google started prioritising mobile-first search indexing in July 2019. That means google looks at the mobile version of your website to rank it for search results, over the desktop view.

If your website doesn’t have a mobile version, Google will use the desktop version as a baseline to determine rankings. Yet the lack of a mobile website does mean it negatively impacts on search rankings, and having a mobile version means google prioritises it even for viewers on a desktop computer. To check your website's mobile score simply click here and type your URL in.

A great way to keep on top of any errors and mobile issues is through another of Google’s free services, Google Console. It’s a must for anyone trying to improve their website. It helps show the errors occurring on your website and suggestions on how to fix them. Be warned though, a lot of the terminology used within Google Console can be very technical, so having your dev team on hand to help and talk you through it would be beneficial.

Once your mobile website is performing well, hopefully, you’ll see an improvement in rankings, which in turn can help enquiries. To discuss how you can improve your mobile website, get in touch with our team today where we'd be glad to give you some pointers or delve deeper. We can help you understand what's not working by looking at the analytics, talk you through Google Console, and how we can work together to improve your customer's mobile experience of your website.

Speak to our team today and discuss how we can help with your mobile-first approach.

Grow your business website page speed

2. Website speed

Nothing annoys user's online experiences more than website speed. If you're sat waiting for a website to load, chances are you'll leave and never come back. Google prioritises website speed and has it as an important ranking factor, so if your website is slow then no matter what other changes you make to your site, it will be penalised for it's poor site speed. You can check you website speed quickly here: https://developers.google.com/speed/pagespeed/insights/ The results page will show both mobile and desktop results and also give opportunities to increase performance. Many websites will benefit from compressing images which are often a large factor in slow site speed. Yet there can be many factors such as only loading what the user views rather than the whole site, removing unused or minifying Javascript, server loading times etc... These suggested changes can be overwhelming and most business owners, marketing managers will need a developer to work with them to make these necessary changes. Stick with it though, website speed shouldn't be ignored.

Website conversion rates drop by an average of 4.42% with each additional second of load time, between seconds 0-5. (Source: Portent 2019)

Need help with your website speed, our team has a range of solutions that can be tailored for your business. Get in touch today and we'll happily discuss your options.

3. Conversion Rate Optimisation

If your website is ranking well on google. Your site speed is dialed in and you’ve got your mobile site perfected. Yet, still, no enquiries or sales are happening, then it may be that you need to look at CRO, otherwise known as Conversion Rate Optimisation. It's basically the journey your customer takes on your website, from their initial discovery to becoming a customer. If this journey isn't easy, informative and quick, then often their journey can be cut short as they become overwhelmed, frustrated and their lack of confidence in your brand grows.

Through data analysis, customer persona strategies, testing and identifying barriers to conversion we can make the most of your existing traffic. Helping maximise the investment you've already made on your website, and streamlining your customer journey. Conversion rate optimisation is a continual process that with time, analysis and testing can become a very powerful solution. Helping turn your website into a lead-generating machine that's critical to the success of your business.

Want to discuss how we can help optimise your website to generate more leads? Get in touch today and one of our team will be happy to discuss your options and next steps.

Grow your business google analytics

4. Track, analyse, adapt and repeat

If we had a pound for every website we work on that has google analytics setup, yet no one knows the login details and no one has ever looked at the data available, we'd be writing this blog post on a beach on Fregate Island. It seems a lot of people know about Google Analytics so have it implemented but never use it to make better-informed decisions.

Now whether it's Google Analytics, Hotjar, SEM Rush etc... doesn't really matter as long as you're tracking and learning from it. Some analytical tools are obviously better than others, but the main thing is that you should be tracking as much as possible. You'll be able to learn who your customers are, where they're coming from, which pages they're visiting and dropping off from, which areas of your website need work and which are performing well. This will give you a solid foundation to develop a strong customer journey and then implement further Conversion Rate Optimisation (CRO).

The collected data will also help with your Search Engine Optimisation (SEO). Helping see website errors that are harming your site performance and how to correct them. Then depending on your analytical platform of choice, you'll be able to track how these changes are having an impact on your website. So, don't just track. Track, analyse, adapt and repeat.

Grow your business search engine optimisation seo

5. Search engine optimisation (SEO)

So, you've got your site performance optimised, your customer journey streamlined and you're tracking what's happening using analytics. Yet all of that hard work is a little pointless unless you're appearing in the results your customers are searching for online. A good SEO strategy can't be implemented in a few days, but there are several necessary fundamentals that should be in place to give your website a solid foundation for organic search.

Here's a list of basics that should be carried out:

  1. First thing is to index your website through Google Search Console
  2. Create and submit your sitemap
  3. Ensure each page on your site has an SEO header and description, and content is structured correctly with relevant H1, H2 etc...
  4. Compress images and give them relevant ALT tags (alternative text) that align with your keyword strategy
  5. Setup and complete your Google My Business page by populating all photos, reviews, descriptions and reviews
  6. Setup your local sitations through Moz local

Would you like to understand how our team can support your business in setting up your basic SEO? Get in touch with our team today to discuss how we can help take your website to the next level.

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