Abacus Creative Resources engaged with us at sevenseven with an ambitious aim: to design a custom Magento eCommerce website that would represent their blossoming business. The target was to not only showcase their diverse and imaginative product line, and dependable service, but also to make waves in a highly competitive landscape. With a precise vision for their online platform and a passion for uniqueness, Abacus Creative Resources commissioned us to design and build an eCommerce website that would encapsulate their exceptional value offering and set them ahead of the competition.
To design an intuitive Magento eCommerce website for Abacus Creative Resources, we undertook numerous calls and meetings with key stakeholders and in-house marketing team to better understand their core values, objectives, customers and competitors.
During this research, we found that Abacus Creative Resources' target audience placed a high emphasis on dependability, customer service, and access to the very best innovative Art, Craft, and Design Technology products. Furthermore, we discovered that a sophisticated, modern eCommerce platform would be the best means to echo these values and differentiate Abacus Creative Resources in a marketplace that has been rather static and was certainly ready for innovation.
We also identified the opportunity to help the Abacus team streamline some of their sales processes online, whilst offering their customers bespoke solutions such as their unique kit builder service.
The result is a visually compelling and professional Magento eCommerce website that conveys their dedication to innovation and dependability. By harnessing this new, bold online presence, Abacus Creative Resources is armed with the digital tools to confidently shake up the market and provide their customers with an unparalleled shopping experience.
Hannah Butler, Office Manager
