Maven, an ambitious and forward-thinking Internet Service Provider (ISP) based in the US, reached out to us at sevenseven with a bold goal: to rebrand their start-up business to not only communicate their high-speed internet service, reliability, and innovation, but also to shake up the competitive marketplace. With a clear vision for their brand and a desire to stand out, Maven tasked us with creating a brand identity that reflected their unique value proposition and set them apart from the rest.
To create an effective brand identity for Maven, we conducted a comprehensive research process to gain a deep understanding of their target audience, competitors, and industry trends. This included analyzing data and interviewing key stakeholders within the company to gain insight into their brand values and goals. Through this research, we discovered that Maven's target audience placed a high value on reliability, customer service, and innovation in an ISP, and that a bold, modern visual identity would be the best way to reflect these values and stand out in a marketplace that has become stale and in need of disruption.
With a clear understanding of Maven's target audience and goals, our brand team set out to develop a brand that truly reflected their unique value proposition and positioned them as a leader in the ISP industry. The outcome is a visually striking and professional brand identity that communicated their commitment to innovation and reliability. By leveraging this new, bold brand, Maven is equipped with the tools to confidently disrupt the market and provide their customers with unparalleled service.
James Johnston, Customer & Partner Development Director
