Coming out of an extremely unique situation within the COVID-19 Pandemic 2San had encountered a situation of global growth in the distribution of testing, cleaning and protection products on a truly mammoth scale. As the world gets back to normal 2San identified a need for innovation particularly on wellbeing across the globe. They identified three core areas to the business Clean, Protect & Test.
The existing brand didn't reflect the future, the innovation and the vision of the board and senior leadership team at 2San.
After a competitive pitch sevenseven where appointed to start to manage and grow the social presence for 2San along with building a new website to present the business on a global scale.
As a result of the Covid 19 pandemic, 2San identified global growth in the distribution of products which Clean, Protect and Test. As the world started to get back to normal 2San started to innovate new products in their core categories. The company has recently launched a range of self-diagnostics within their ‘test’ category.
The strapline which is Better Care. Better Life. runs throughout all materials we produce and remains a strong ethos of the business.
This theme was really positively received and we then rolled that out across a series of social treatments, web visuals and supporting materials. This brand has now been rolled into Social Media, Website, Print Materials, Video Content and Product Packaging.
A brand that has elevated 2San and has the flexibility to grow with the business as they expand into new areas and markets whilst maintaining their company ethos - Better Care. Better Life.
Erica Fearnley, Head of Marketing
