Working alongside our project lead The fresh Group sevenseven worked with the team at Hyundai UK and The fresh Group to blue print a fully virtual 3D experience centre where customers could immerse themselves in the history of Hyundai, watch OnDemand footage and walk around, interact and climb inside each vehicle without leaving their sofa at home. The platform was also developed to house internal virtual events, live streams and other training documents and videos.
The platform has the capability for customers to book test drives directly with retailers within their area, interact with experts via a live chat function and fully research a vehicle virtually before going to see one in a physical showroom.
sevenseven developed the infrastructure and content management platform which underpins the highly polished 3D environment produced by The fresh Group which allows Hyundai to quickly update and manage content on each vehicle, video and other individual pieces of content. There is an in-depth reporting dashboard built into the platform which allows Hyundai to view statistics such as:
Number of video views
Audience dwell time
Number of members registered
And also which content touch points are most popular
The platform has gone from strength to strength and the plans for the future are extremely exciting.